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Course Contents | Lesson 2
LESSON 1: Budgeting For Internet Marketing Success
"Set yourself an affordable monthly budget and
don't be tempted to exceed this budget until your business starts to grow."
THIS IS VERY IMPORTANT!
You must discipline yourself with a budget, especially when you are setting up an Internet business and have no sales... no profits... and no experience! Most people fail on the Internet because...
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- They do not set a budget...
- They spend far too much money...
- They don't learn the proper IM success techniques...
- They run out of money before they have even made a single sale....
On the other hand, many people also fail because they try to do EVERYTHING free of
charge.
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The important thing with Internet marketing is to understand that,
- You must set a budget and stay disciplined.
- While you can do many things free, there are some things that you simply MUST HAVE
and that you have to pay for.
- There are some things that, while not strictly necessary, are very ADVANTAGEOUS if
you buy or subscribe to them.
- Your budget should therefore cover ALL of the MUST HAVE items, your chosen affiliate
programs and as many of the ADVANTAGEOUS items as will fit comfortably within the
limit you set yourself.
HOW MUCH CAN YOU AFFORD TO SPEND ON YOUR BUSINESS EVERY MONTH before you start
to see a return?
$100...? $150...? $200...? $250...?
I have set up this course with a monthly budget of $100 in mind, but you may want to
set your personal limit higher or lower.
However high or low you set your budget, STICK TO IT!
You should only consider expanding your budget when you are making a profitable
return on it month after month and can be sure that your new budget will reap larger
rewards.
Things You "MUST HAVE" To Succeed On The Internet
Here are the things you need:
1. HOSTING ACCOUNT - I use ThinkHost because it's a professional level hosting platform
and comes with a great affiliate program.
Budget for a professional account: $7.95 per month.
Click here for more info.
2. AUTORESPONDER - I recommend Rapid Response Bot, which I use myself. Rapid Response Bot is a great service and you
need a professional autoresponder to do business online if you are to build a relationship with your clients.
Budget: $9.95 per month.
Click here for more info.
MONTHLY EXPENDITURE = $17.90
That's it folks!
Yes, the good news is that the only two things you absolutely must have for online success, a
reliable website hosting platform and a professional autoresponder.
Okay, so you'll also need to get a domain name (approx $10-$15 a year), which you can do when you set up your hosting account.
The good news is that once you get good at selling online, you will be able to get your
money back on your ThinkHost hosting site and Rapid Response Bot, and even
make money on them if you also promote them from your website, blog or newsletter
articles if you sign up to their free affiliate programs. (ThinkHost pay you $100 per referral. Some people are making hundreds or even thousands of dollars per month on ThinkHost income alone.)
For now, though, you are committed to spending $17.90 out of a total monthly budget of
$100, so you still have $82.10 to "play" with. (Of course, you don't have to spend all of
your budget every month!!)
Your job now is to choose which products you want to sell or which affiliate or residual
income programs you want to promote, and also which services you want to use to help
you market your business.
You won't be able to do everything within your budget constraints, so you will have to
choose your priorities.
Choosing Your Affiliate Programs - My Recommendations
Here are my Top recommendations for affiliate programs. These are all well established
programs with excellent products and commission structures. I am actively involved in using and promoting all of these businesses.
Some are free to join at the basic level.
1. SFI: FREE!
Click here for more.
2. Empowerism: $24.95, then $19.95 per month.
Click here for more.
3. Prosperity Marketing System: One time fee of $27. Internet marketing training with plenty of ways for you to generate multiple streams of Internet income.
4. Affiliate Funnel: FREE! (Just $5.97 per month for "Silver" or $9.97 per month for "Gold" upgrades.)
Click here for more.
5. WorldWide Brands: FREE! (Generous two tier commissions.)
Click here for more
There are many other affiliate programs out there, some good, some not so good, and
some that are nothing else but scams. The ones listed above are safe and established. I
will use them as examples when looking at a model budgets in a moment.
How To Spot A Scam
By the way, if you are worried about being scammed you might like to check out an article I wrote recently,
How To Spot An Internet Marketing Scam - Quick And Easy!!
Give Yourself Some Online Oooomph!Punch Above Your Weight With These Powerful Resources
1. Article Submission - You need a good article submission service. I recommend
SubmitYourArticle or Article Marketer. I have used both and prefer SYA. Affiliate program
included.
Budget: $37 per month.
Click here for more.
2. Article Writing Services/Private Label Rights Packages - For the busy Internet marketer,
or for those who lack confidence with writing articles, outsourcing could be the way to
go. Getting individual articles written for your website or blog will cost anything between $3 and $30 per article. That gets expensive. Another way to go is to find a source of good quality "private label rights" articles which you can modify and publish under your own name. For $9 per month, I actually offer such a service. Please the link for more details and to check some customer testimonials about the kind of quality service I offer.
Budget: $9.00 per month.
Click here for more.
3. Pay per click search engines. I don't use these currently but they are an effective way to
get targeted traffic to your site. You MUST know what you're doing though or you could
lose a fortune. Perry marshall's Adwords course is the definitive guide to Adwords if you
want to go down that route.
Budget: $10-$100 per month...
Example Budget
Office expenses, capital purchases and so forth have not been included in these calculations.
One of the advantages of starting a work at home business on the Internet is that you probably already
have most of the equipment and facilities you need to get started.
Here are some examples of the packages that a budget of $100 per month will deliver in terms of Internet services:
MODEL BUDGET #1
- ThinkHost = $7.95 per month
- Rapid Response Bot = $9.95 per month.
- Empowerism = $19.95 per month.
- SubmitYourArticle = $37 per month.
- Affiliate Funnel Gold = $9.97 per month.
- Prosperity Marketing System = $00.0 per month.
TOTAL = $84.82, with $15.18 per month in the kitty.
This package gives you some good affiliate programs, all of which include tools that you yourself can use to market your business for no extra expense. Using the products you promote is one of the essential keys to positioning yourself as a trustworthy authority - it gives you inside knowledge of the products and the power to say "I use them myself".
This plan also allows you to maximize your marketing potential through the excellent article submissions service offered by SYO, the marketing resources of Empowerism and the downline building power of Affiliate Funnel. You also get full online training from Prosperity Marketing System and Empowerism. Plus there is some cash left over.
Use A Budget To Discipline Yourself!
By working within a budget, the Internet marketer will be forced into a discipline of work
that will reap rewards over time. Remember, most people fail because they do not set or keep to a budget.
Having fixed your budget, the next thing you need to decide is your NICHE MARKET.
That is the subject of the next lesson.
Until then,
Best wishes
David Hurley
Free Business Website for you
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