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Lesson 8 | Course Contents | Lesson 10
LESSON 9: How To Promote Your Business With These Key Manual Traffic Exchange Secrets
Manual Traffic Exchange Secrets Explained
Not only do manual traffic exchanges (TEs) offer a quick and easy way for Internet marketers to get visitors to their web pages, they are also an effective way for you to build a list of subscribers who you can develop a closer business relationship with via email newsletters.
List building is one of the key "manual traffic exchange secrets" that you will need to master if you want to profit from this low cost marketing method.
Actually, the main reason to work with traffic exchanges is to build your list more than to bring traffic to your website. Alway bear that in mind when planning to market your business on traffic exchanges.
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I am not saying that you should never post your main web pages on traffic exchanges, and I'll talk about why you might want to do that a bit later. But, if you think you will be able to make sales from your website simply by posting your sales pages on a few traffic exchanges, you will be disappointed.
So it is important to consider why people surf traffic exchanges and design your campaigns around those factors. In most cases, they don't surf them to read other people's web pages but to earn credits that they can spend on getting their own pages seen on the traffic exchange. Most traffic exchange surfers will click away from the page they are viewing just as soon as the timer counts down and they've earned their credit.
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Worse still for traffic exchange marketers, a lot of people use browser tabs to surf multiple traffic exchanges at the same time, which means that they won't look at your page for more than a couple of seconds before hitting the next tap at the top of their browser so that they can earn a quick credit on a completely different traffic exchange.
That's why a simple squeeze page or lead capture page will work much better for you on traffic exchanges - it has a simple message that can be conveyed in a couple of seconds. Using splash pages instead of sales pages is one of the most important manual traffic exchange secrets that you should adopt...
Ideally the message on your squeeze page should be targeted directly at the audience who will view it - i.e. TE surfers. It should include an element of personal branding to achieve maximum effect, so consider placing your photo and your name on each and every TE splash page that you make. Personal branding is another key secret to success on traffic exchanges.
With traffic exchanges it is vital that you squeeze the best possible value out of what is essentially a "cheap and cheerful" method of promoting an online business.
Typically, a manual traffic exchange audience consists of people who are looking for ways to get as much traffic to their website as possible for little or no expense. Think about how you can appeal to that need when make your pitch on your lead capture page.
Think about how you can get seen across several TEs and build up your personal brand at the same time. TE surfers might not take you up on your offer the first few times they see your page, but each time they see it, if it has your photo, or video and NAME on it, you will be impressing yourself upon them as the go-to person in your field, especially if what you offer is UNIQUE and offers a relevant solution to the typical TE surfer's problems...
So, to recap,
- Focus on where your audience is coming from...
- Adapt to the short exposure time by using splash pages not sales pages...
- Use TEs for personal branding by adding your name and photo to your splash pages
Here's another traffic exchange secret...
**Not all traffic exchanges are equal!**
Some traffic exhcanges deliver much better results than others. One of the main reasons for that is the membership. So you'll want to find out how many new members each traffic exchange attracts each week, and how much traffic each traffic exchange delivers. Popular traffic exchanges are capable of attracting a lot of new members every week, bringing hundreds of fresh eyes to your splash pages.
Seek out and join the most popular traffic exchanges because they are the ones that are likely to be growing fastest and will have the largest membership base for you to appeal to. You can find out which are the 100 most popular traffic exchanges by checking the Affiliate Funnel Rank Report.
Another traffic exchange secret is to track your results...
You'll need to track the performance of your splash pages across the traffic exchanges. If you don't track your results you will have no way of knowing what works and what doesn't. If you don't track your results you can't systematically improve on them.
That is the "secret" that most TE surfers miss because tracking is perceived as being too "technical" and difficult.
However, a new development has made it easier for every TE surfer to track their results from now on...
Just recently, traffic exchange experts Paul Kinder of Soaring4Traffic.com, Tim Linden of StartXchange.com and John Olsen of ILoveHits.com launched a free service called TEToolbox.com, which includes an easy-to-use splash page builder, rotators for your splash pages, banners and thank you page ads, and a tracking service all in one convenient place, completely free of charge at the basic level.
I have been playing around with TEToolbox.com and find the free service is perfectly adequate for my TE campaign needs.
So, if you do your research, appeal to your target audience in a way that suits the medium where they are to be found and track your results, you will have mastered the secrets of manual traffic exchange success and will have set yourself up for TE marketing success!
Good luck!
David Hurley
P. S. Check out TEToolbox by clicking the banner below. You get a tracker, rotator, splash page maker... All In One Spot...Free!
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